In January 2013, J-FLAG launched the We Are Jamaicans campaign (on YouTube) to allow LGBT Jamaicans and allies to talk about LGBT identity, community, and rights, as well as discrimination and violence.

For the first time in our history, there was a campaign with several LGBT Jamaicans openly sharing their personal experiences living in Jamaica and humanising what it means to be lesbian, gay, bisexual or transgender. Participants included Tiana Miller, Staceyann Chin, Cecile Burrows, Nicolette Bryan, Dr. Carolyn Gomes, Keriann Lee, Rev Garth Minott and Pat Wright. The campaign generated much excitement among a wide cross section of people and was a source of hope for the LGBT community, their families and friends.

The campaign was expanded in August to include LGBT people and allies in Canada and USA. Over 40 videos have been uploaded and they have been viewed over 130,000 times on YouTube. The Huffington Post named the campaign as one of the ten best LGBT moments in the week of January 13 to 20. It was also featured in Caribbean Beat, the inflight magazine for Caribbean Airlines.